March 2006
Under the Central Asia Business and Economics Education (B&EE) project, financed by the U.S. Agency for International Development (USAID) and implemented by CARANA Corporation, WDI was recently tasked with establishing a marketing center at the International Academy of Business (IAB) in Kazakhstan. The mission of the center is to build bridges between the “real” and academic worlds serving the marketing knowledge needs of the business community, while giving students real-world training, enhancing marketing curriculum up to international standards and providing relevant training courses to address the challenges and issues facing marketers today. For this assignment, WDI sent Dr. Aaron Ahuvia of the University of Michigan-Dearborn School of Management to Almaty, Kazakhstan to assist in the development of this center.