Strategic Management Program - Prague

The Strategic Management Program is an intensive, two-week executive education program designed for high potential and senior-level managers. It is organized by the William Davidson Institute at the University of Michigan, in cooperation with the University of New York in Prague.

Many of the cases and examples used in the classroom are based on the William Davidson Institute's experiences with companies which operate in emerging and transitional markets around the world. The program combines both theory and practice.

The Strategic Management Program enables participants to acquire a broad, cross-functional approach to general management. Participants leave the program with an improved skill set and fresh ideas for approaching critical business issues. Upon completion of the program, participants receive Strategic Management Program certificates issued by the William Davidson Institute and the University of New York in Prague.

The quality of the Strategic Management Program is unmatched in the region. The program features professors from the top-ranking Ross School of Business at the University of Michigan and other leading U.S. business schools. The caliber of the participants is similarly impressive, with most holding senior level management positions in multi-national companies.

The Strategic Management Program is divided into five modules which are structured around an integrative strategic framework:

1. Overview to Business (½ day)

2. Marketing (2 days)

3. Strategy (2.5 days)

4. Finance (3 days)

5. Leading Change (2 days)

The modules present both foundational general management principles and the most recent theoretical developments, and explore real situations faced by the participants in their own business environments. The modules combine lectures, discussions, cases, exercises, and other learning activities. Participants also conduct group work which enhances their critical thinking, decision making, and teamwork skills.

  View program brochure

The Strategic Management Program is offered in partnership with the University of New York in Prague.