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The Strategic Management Program (SMP) is an intensive, two-week mini-MBA certificate program designed for high potential and mid to senior-level managers. The program will take place from May 18-29, 2009 in Riga, Latvia. It is organized by the William Davidson Institute at the University of Michigan, in cooperation with the Stockholm School of Economics in Riga.
This year’s Strategic Management Program will equip managers with the skills they need to lead through these difficult times. Each of the four sessions will include tools and information that participants can use immediately to manage through the crisis. Managing during an economic downturn has its particular set of challenges, but it also presents opportunities. This program will help you focus on how to tap into these opportunities. Did you know that many famous products/services were created during hard times... Microsoft PC operating systems, FedEx, iPod?
The program gives participants a broad, cross-functional approach to general management. Upon completion of the program, participants receive Strategic Management Program certificates issued by the University of Michigan’s William Davidson Institute and the Stockholm School of Economics in Riga.
The program features professors from the top-ranking Ross School of Business at the University of Michigan and other leading business schools. The caliber of the participants is similarly impressive, with most holding senior level management positions in multi-national companies.
The Strategic Management Program is divided into four sessions structured around an integrative strategic framework:
- Marketing (2.5 days)
- Strategy (2.5 days)
- Finance (2.5 days)
- Change Management (2.5 days)
The sessions present both foundational general management principles and the most recent theoretical developments, and explore real situations faced by the participants in their own business environments. The program combines lectures, discussions, cases, and exercises. Participants also conduct group work which enhances their critical thinking, decision making, and teamwork skills.