Nineteen senior HR managers from Central and Eastern Europe will participate in a WDI workshop that focuses on the particular challenges of competing in and from emerging economies. Workshop participants include representatives from Oracle, IBM, Procter & Gamble, and Raiffeisen International Bank.
“Human Resource Management for Success in Global Competition,” taught by Dr. Aneel Karnani, will be April 17-18 in Bratislava, Slovakia. The workshop will explore the opportunities and challenges that managers face in global competition and how to build an organization to meet these challenges.
Karnani, a professor at Michigan’s Ross School of Business, will discuss companies that operate across country boundaries and the managerial issues in selling and sourcing on a global basis. Globalization is not the same as just doing business in a foreign country; that is, after all, domestic business from the perspective of managers in that country. Human resource management plays a critical role in building an organization that is truly global rather than a collection of local units.
The workshop will first explore the pattern of broad trends driving global competition. It will discuss how these trends impact differently on various industries and the strategic issues they raise for managers.
Participants will develop a framework for formulating and implementing strategy in companies that operate across country boundaries. The key issue is how to leverage competitive advantage across countries while simultaneously adapting to local country conditions. A focus will be on how human resource practices can help build an organization – structure, processes, culture and people – to succeed in global competition.