BoP MBA Class Starts Nov. 3
Thursday, October 29, 2009
Ted London’s MBA course on business strategy and poverty alleviation at the
base of the pyramid begins Nov. 3. For the second year in a row, the fall B class will be offered at night. Growing interest by Evening MBA students prompted the Ross School to make the class available then. About 100 students are expected to take the class.
The course integrates concepts of strategy, international business, non-profit management, and poverty alleviation to stimulate the leadership skills and competitive imagination needed to create successful BoP ventures.
Through a combination of cases, readings, lectures, videos, and outside guests, class sessions engage students in discussions aimed at: 1) identifying the opportunities and challenges associated with a new perspective on serving BoP markets; and 2) developing the strategies, business models, partnerships, and mindsets required to productively explore those opportunities.
While the majority of students are from the business school, graduates from a variety of departments across the University, including public policy, law, natural resources and the environment, and public health, are also enrolled in this course. This diversity of perspectives enriches and enlivens the classroom discussions.
