Robert S. Katz
Research Analyst
World Resources Institute
Robert S. Katz is a Research Analyst with the Development Through Enterprise project at the World Resources Institute. Rob researches, conducts training, and writes about "base of the pyramid" business approaches to poverty.
He is the co-founder and Managing Editor of www.NextBillion.net, a web site and blog about enterprise and development. As a principal analyst of household survey data for The Next 4 Billion: Market Size and Business Strategy at the Base of the Pyramid (March, 2007), he studied BOP market structure and spending patterns extensively.
Rob has consulted with a number of Fortune 500 corporations on BOP strategy, and has done scenario work for institutions such as the XPRIZE Foundation and the Institute for the Future, among others. He is also an active contributor to Worldchanging: Another World Is Here, an online magazine/blog and offline book about tools, models, and ideas to build a better future.
Rob holds a B.A. in Political Economy from Georgetown University.