C.K. Prahalad

C.K. Prahalad is a world-renowned speaker, educator and consultant whose insights on business strategy are sought by leading companies around the globe. He is the Paul and Ruth McCracken Distinguished University Professor at the Stephen M. Ross School of Business, University of Michigan, and is a consultant and board member for numerous leading global corporations. Professor Prahalad’s research is focused on corporate strategy and the value added by top management of large, diversified multinational corporations. Among his many books are Competing for the Future (1994), co-authored with Gary Hamel and named the Best Selling Business Book of the Year in 1994; The Future of Competition: Co-Creating Unique Value with Customers (2004), co-authored with Venkatram Ramaswamy and hailed by Business Week as “an important book full of disruptive ideas;” and The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profit (2004), selected as one of the best books of the year 2004 by The Economist, Fast Company and Amazon.com. He is also the author and co-author of three McKinsey prize winning articles in the Harvard Business Review. He is Founder and Chairman of The Next Practice, a strategic advisory firm that helps companies leverage the emerging trends at the Bottom of the Pyramid. These trends will reshape the face of global competition.