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Base of the Pyramid
wdi's Base of the pyramid initiative
Our Base of the Pyramid Initiative is a global leader in exploring the implications of the BoP Perspective for organizational strategy and poverty alleviation. Our expertise lies in a deep understanding of the unique dimensions of the BoP Perspective, an ability to evaluate the full range of poverty alleviation impacts of BoP ventures, and a collaborative approach to creating business models that incorporates the voices of those at the base of the pyramid.
Our activities include:
- Creating cutting-edge research on key BoP issues
- Generating frameworks to enhance the ability of business strategies to create mutual value with the poor
- Developing a deep understanding of the poverty alleviation implications of different business models
- Collaborating with those at the BoP to faciliate new ventures
- Tackling real-world challenges faced by companies, non-profits, and development agencies in this field
- Organizing and participating in events and conferences where the latest BoP thinking is disseminated
- Offering educational opportunities to share the most current ideas and field-based BoP reserach findings.
To view the BoP brochure, please click here.
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November 3, 2008
The director of strategic planning for drug maker Pfizer in Canada, Latin America, Africa and the Middle East will be the next WDI Global Impact Speaker on Thursday, Nov. 6. The talk by Sebastian Fries will begin at 5 p.m. in Room E0550 at the Ross School of Business. It is titled, “Commercially Viable and Socially Responsible: Pfizer’s New Global Access to Medicines Strategy.” A reception will follow the talk.
October 27, 2008
For the first time, Ted London’s MBA course on doing business at the base of the pyramid will be offered in the evening during the fall B semester, which begins the week of October 27. Great interest by Evening MBA students prompted the Ross School to make the class available to them. This is in addition to the daytime class, which London will continue to offer in fall B as well.
July 25, 2008
The 2nd annual Career Fair, organized by WDI's Development Consulting Services (DCS), was held in late June at the Institute of National Commerce (INC) Career Center in Algeria. Approximately 40 national and international companies participated and more than 5,000 students attended. The event garnered extensive media coverage across the country.
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BoP Protocol: Toward Next Generation BoP Strategy
2nd Edition, 2008
Simanis, Hart, et. al. have produced the 2nd edition to the BoP Protocol. This publication asserts that if the enterprise-based approach to poverty alleviation is to flourish in the future, it is imperative that we now move rapidly to a “second-generation” of corporate BoP strategies.
Second generation BoP strategy requires an embedded process of co-invention and business co-creation that brings corporations into close, personal business partnership with BoP communities. It moves corporations beyond mere deep listening and into deep dialogue with the poor, resulting in a shared commitment born out of mutual sharing and mutual learning. It breaks down the wall that “public-private partnerships” inadvertently erect when NGOs become mediators and interlocutors between companies and poor communities rather than bridges uniting them. By creatively marrying corporations’ and communities’ resources, capabilities, and energies, “BoP 2.0” strategies bring to life new business ideas and models that exceed what either partner could imagine or create on their own. In sum, building a BoP business that creates enduring community value, while establishing a foundation for long-term corporate growth and innovation, requires an entirely new strategic process and corporate capability.
>> View the BoP Protocol, 2nd Edition
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David McGuire
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David McGuire, a program director for a nonprofit organization working globally to improve education, health, civil society and economic development, talks with Ted London.
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