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William Davidson Institute
Base of the Pyramid Initiative
724 East University Avenue
Ann Arbor, MI 48109
Email: BoP@bus.umich.edu
Tel: (734) 763-5020
Fax: (734) 763-5850
www.wdi.umich.edu/BoP
BoP Protocol 2nd Edition
The Base of Pyramid Protocol: Toward Next Generation BoP Strategy, 2nd Edition, 2008.
Simanis, Hart, et. al. have produced the 2nd edition to the BoP Protocol. This publication asserts that if the enterprise-based approach to poverty alleviation is to flourish in the future, it is imperative that we now move rapidly to a “second-generation” of corporate BoP strategies. Second generation BoP strategy requires an embedded process of co-invention and business co-creation that brings corporations into close, personal business partnership with BoP communities.
To view this publication, please click
here
.