The Product and Market Development for Subsistence Marketplaces is an intiative at the University of Illinois, Urbana-Champaig, that seeks to develop and disseminate knowledge on subsistence marketplaces or the bottom of the pyramid, a topic that has been mostly ignored by 20th century marketing and management research and practice. The initiative is based on a bottom-up understanding of buyer, seller, and marketplace behaviors, rather than more macro-level approaches.
The logic behind the initiative is that kowledge will help empower individuals living in subsistence as consumers and as entrepreneurs. It will also improve the effectiveness of marketing and management practice, teaching, and research.
As part os the initiative, a series of classes are offered.
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