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Base of the Pyramid
wdi's Base of the pyramid initiative
Our Base of the Pyramid Initiative is a global leader in exploring the implications of the BoP Perspective for organizational strategy and poverty alleviation. Our expertise lies in a deep understanding of the unique dimensions of the BoP Perspective, an ability to evaluate the full range of poverty alleviation impacts of BoP ventures, and a collaborative approach to creating business models that incorporates the voices of those at the base of the pyramid.
Our activities include:
- Creating cutting-edge research on key BoP issues
- Generating frameworks to enhance the ability of business strategies to create mutual value with the poor
- Developing a deep understanding of the poverty alleviation implications of different business models
- Collaborating with those at the BoP to faciliate new ventures
- Tackling real-world challenges faced by companies, non-profits, and development agencies in this field
- Organizing and participating in events and conferences where the latest BoP thinking is disseminated
- Offering educational opportunities to share the most current ideas and field-based BoP reserach findings.
To view the BoP brochure, please click here.
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April 17, 2008
Ted London, director of WDI’s Base of the Pyramid research initiative, and U-M graduate student Molly Christiansen have won top honors in a prestigious international case writing competition.
January 30, 2008
The application process for student-initiated summer internships through WDI’s 2008 Global Impact Internship program has begun. The internship application, requirements, a wrap-up of last year’s WDI student-initiated internships and other pertinent information can be found here. The application process for the Institute’s initiative-driven summer internships will be announced in mid-February.
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BoP Protocol: Toward Next Generation BoP Strategy
2nd Edition, 2008
Simanis, Hart, et. al. have produced the 2nd edition to the BoP Protocol. This publication asserts that if the enterprise-based approach to poverty alleviation is to flourish in the future, it is imperative that we now move rapidly to a “second-generation” of corporate BoP strategies.
Second generation BoP strategy requires an embedded process of co-invention and business co-creation that brings corporations into close, personal business partnership with BoP communities. It moves corporations beyond mere deep listening and into deep dialogue with the poor, resulting in a shared commitment born out of mutual sharing and mutual learning. It breaks down the wall that “public-private partnerships” inadvertently erect when NGOs become mediators and interlocutors between companies and poor communities rather than bridges uniting them. By creatively marrying corporations’ and communities’ resources, capabilities, and energies, “BoP 2.0” strategies bring to life new business ideas and models that exceed what either partner could imagine or create on their own. In sum, building a BoP business that creates enduring community value, while establishing a foundation for long-term corporate growth and innovation, requires an entirely new strategic process and corporate capability.
>> View the BoP Protocol, 2nd Edition
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David McGuire
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David McGuire, a program director for a nonprofit organization working globally to improve education, health, civil society and economic development, talks with Ted London.
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