Haier sees growth at bottom of pyramid
TMCnet, July 2, 2006
The product range would consist of refrigerators, washing machines and CTVs specially designed for Indian consumers. All the products, during the test run would be manufactured in China.
With the introduction of this India-centric range of products, the Chinese durables major expects to break even and achieve a turnover of Rs 800 by '07 from the current level of Rs 300 crore, TK Banerjee, CEO, Haier India told ET.
"Our core offerings till now have been high-end products but '07 will see us enter the mass market with direct cool refrigerators and other such mass volume categories in an attempt to gain a bigger chunk of the market. This would also create equity for the brand," he said. He, however, refused to comment on the details of the investments.
>> View Article | created on: 07/06/2006
