Procter & Gamble: Treating water at its point of use
WBCSD, October 17, 2006
Did you know that Procter & Gamble, in collaboration with non-governmental organizations and governments, is working in developing countries to provide safe drinking water to people directly in their homes?
A complementary approach to providing piped-treated water is through treatment of drinking water directly in people’s homes. This point of use (POU) model has the advantages of cost, immediate availability and ease of distribution to reach rural areas.
The aim of Procter & Gamble’s PuR product is to create safe drinking water through the removal of pathogens and the use of disinfectants in turbid waters. P&G believes that if it can provide affordable products that meet a real consumer need, then there will be demand for these products in the developing world.
>> View Article | created on: 10/20/2006
