Mobile Metrix
By Mobile Metrix, , November 10, 2008
As a marketing partner for companies and governments, Mobile Metrix gathers data to tailor products to low-income consumers and build distribution networks. They use the information they gather to help consumers get services and products they need, and to help companies successfully navigate this “emerging” market.
Using handheld computers, Mobile Metrix collects data on a variety of issues on the base of the pyramid including employment, job skills, health conditions, education levels, finances, land and housing. They select young adults (averaging 16-24 years) to be data collectors in their own communities. They extensively train these youth (our MobileAgents™) in survey techniques, technology and professionalism to ensure the utmost data quality.
>> View Article | created on: 11/10/2008
