WDI organizes a variety of Multidisciplinary Action Projects (MAP) in conjunction with the Ross School of Business. Through the program, MBA students work full-time with international organizations to create new business models, research new directions, and strategize for the future.
2006 WDI MAP PROJECTS
Aravind Eye Hospital
Aravind is the world's leading eye care hospital with over 225,000 surgeries in India in 2004. Aravind's mission is to eradicate needless blindness. This project is focused on a new method of expanding Aravind's reach: a management contract model in which someone outside of Aravind owns the hospital and Aravind supplies the management. The student team will focus on this growth strategy, and design methods for transferring Aravind's reputation, HR practices, and general work culture to a distant affiliate.
History of WDI and Aravind
2006 MAP Proposal
Ashoka: Innovators for the Public
Ashoka identifies and invests in leading social entrepreneurs—extraordinary individuals with unprecedented ideas for change in their communities—supporting them, their ideas and institutions through all phases of their careers. Ashoka’s Global Academy is an entity that identifies, supports, and connects global social entrepreneurs. The goal of the project is to develop and begin to an implement innovative marketing strategy for a DVD series that focuses on "how-to's" for social entrepreneurs. The MAP team will craft a strategy for entering global markets in eight priority countries (with particular focus on the global South) and design a plan for efficient, effective global distribution of the series.
2006 MAP Proposal
The Clinton Foundation HIV/AIDS Initiative (CHAI)
The World Health Organization recommends that HIV-positive mothers bottle feed their infants. This is important for the infant's health, but creates a variety of challenges in a developing country like Rwanda. Some challenges are cultural. But others involve the current need to import formula (which creates balance of payments pressures) and lack of clean water supplies with which to mix powdered formula. CHAI, Partners in Health, and the Ministries of Health and Agriculture would like to develop a locally produced, non-water-based, infant formula solution for Rwanda. The MAP team will work with these local constituents to evaluate the feasibility of various options, work out logistical and financial issues, and develop a business plan to support this initiative.
2006 MAP Proposal
Electronics Association of Morocco (ASEL)
The electronics sector has been identified by the U.S. and the Government of Morocco as one of the priority sectors to promote under the recently signed free trade agreement between the two countries. While the domestic market is small relative to the global electronics industry, investment in the Moroccan electronics industry has grown strongly in recent years, fueled by both local expansion and entry by multinational firms. This engagement will involve working with the ASEL and two to four of its member companies to assess these firms’ capabilities and opportunities for export. The analysis will be presented to company CEOs, Government of Morocco officials, and senior staff from the U.S. Embassy.
2006 MAP Proposal
Infosys Technologies Ltd
Infosys is a leading global technology services firm that pioneered the Global Delivery Model and provides end-to-end business solutions across the entire lifecycle: consulting, applications development and maintenance, and outsourcing. Infosys has grown dramatically over the past few years and would like to develop an expansion and growth strategy to meet the challenge of sustaining the current rate of growth. The MAP team will conduct financial and sales modeling on the growth strategy and develop points of view on the strategic and operational challenges facing Infosys including hiring practices and new lines of business.
2006 MAP Proposal
NESsT
Nonprofit Enterprise and Self-sustainability Team (NESsT) is a non-governmental organization dedicated to finding lasting solutions to systemic poverty and social injustice through the development of social enterprises - mission-driven businesses that increase the financial sustainability and social change impact of civil society organizations. The project will evaluate the NESsT Venture Fund’s efforts in enabling NGO social enterprises through technical assistance and small grants. Two students will travel to Chile and two students will travel to Hungary to conduct case research on NESsT Venture Fund organizations. The teams will refine, implement, and analyze a social enterprise case questionnaire developed and tested by NESsT in their Case Study Series. The team’s research will form the foundation of four case studies to be edited by Nicole Etchart and Lee Davis of NESsT and Bob Kennedy and Kelly Janiga of WDI.
2006 MAP Proposal: Chile
2006 MAP Proposal: Hungary